A Strategic Action Plan For Recession Resistant Marketing
move as the U.S. economy and the global economy up and down, there is always something to talk about concerns that arises from a global recession. Recognize that we are sometimes run too pessimistic. If the pessimists begin to talk of a recession, people start to worry, fear and begin to develop contingency plans. So what is a professional strategic thinking to the recession-resistant business? One thing must be clear – we should never stop marketing! If you stop marketing, will fail your business.
Help for a strategic approach and business coach, here is my strategic plan for the recommended marketing recession resistant.
1st Never stop marketing! Marketing is an ongoing process, not an intermittent or sometimes business.
2nd Contact and reactivate old customers. Call or send a letter, but make sure you contact us.
3rd Give excellent service that your customers satisfied. Create a WOW factor at your service.
4th Develop your list of desired maximum of 100 customers and are planning an aggressive marketing campaign to market the existing customers to maintain and reach new customers.
5th Develop and implement an effective Integrated Marketing Communications (IMC) plan.
6th Develop and implement a strategy contact, so that you earn the “Top of Mind Awareness” by integrating them into regular contact with your customers and prospects.
7th With cross-selling and sales tactics to increase revenue from new and existing customers.
8th Network! Network! Network!
9th Develop and follow a marketing plan a year of activity.
10th Continuous assessment and review of your marketing tactics and strategies.