Small Business Plans

Marketing of small businesses around the world are writing their own promotions and try to convey their message to consumers. Many of them fail miserably.

They know they have a wonderful product or service, but anyway, no matter how often you send a letter or e-mail, and no matter how often you pay to have your message printed in a publication, the results.

If you do find yourself in this situation, here is one of the main reasons why:

Have they learned rule number 1 on marketing. This rule is “not you.”

You may think that the marketing message must be on you and your experience or years in business, or even beautiful new facade. But it is not. Never been.

Consumers do not care about you. They do not care who you are or what you know. They do not care how long you’ve been in business.

What matters is the benefit you receive from doing business with you.

Thus, marketing should be theirs. Any reference to the WHO must show how they help.

For example, if you are a mechanic you could say that X a few weeks each year in the classroom to learn how to repair the latest BMW – so that you can provide faster service repair more accurate than any mechanical in the city.

If you are a hairdresser who could talk about classes to take to keep you updated on the latest models, so it will be at the forefront of fashion style to your hair.

If you are a real estate agent can tell you that make it a point to attend all meetings of the city – so you can let them know in advance about events that could affect property values.

If you say – should refer to how it benefits your prospect. If you can not do a benefit for them, so not worth mentioning because it could do more than annoy your reader. It could be counterproductive.

Consider the dentist who runs a weekly ad showing a picture of her beautiful family. He has 8 children to feed, clothe and send to the university. Does that mean we’ll give you a beautiful smile? No, it means you have to do a lot of money!

Another mistake is to confuse the benefits and features.

A feature is the engine size of a vacuum cleaner new. One advantage is speed and efficiency with which they suck the dirt and make your cleaning job. The advantage is that others will be proud of the way your house looks like. And the advantage is even more profound than his stepmother have the right to approve their cleaning capabilities.

Before writing another promotion, consider what your product or service means to your customer. Think about the features and benefits … and then think about the benefits of deeper. Then use this information in its promotion.